Services
Marketing products and services to other businesses require different techniques than marketing directly to consumers. You not only have different audiences, you also have specific ways of connecting with them and a longer buying cycle that requires different strategies and more elaborated relationship building. We can help you to market to other business:
- Strategy
- Lead Generation
- Communication
- Data and Research
- Training
Content and Creative
Having an online store or an eCommerce is not enough to sell. You need to bring valuable traffic so potential and returning customers can buy. We help you with all Digital Marketing strategies for this to happen:
- Content Marketing strategies and execution
- Paid advertising (Instagram, Google, Facebook, Linkedin)
- Community Management
- SEO
- Data and Analytics
- Branding for e-commerce
- NFT and Metaverse
eCommerce requires rigorous planning to achieve sustained results/sales in the long term. We help you with each stage of the process from the design of the eCommerce strategy, the development of the stores, the traffic to your store, the conversion and the monitoring of the logistics design for eCommerce:
- Strategy for eCommerce
- Integration of marketplaces andsocial networks for eCommerce
- Logistics for eCommerce
- Ecommerce development on platforms such as Shopify, Wix and Woocommerce
- Integration to marketplaces such as Amazon and MercadoLibre.
Resources
Marketing products and services to other businesses require different techniques than marketing directly to consumers. You not only have different audiences, you also have specific ways of connecting with them and a longer buying cycle that requires different strategies and more elaborated relationship building.
There is still little information in the market, particularly in the Hispanic community about this type of Marketing. This is why we have designed, in collaboration with Latinamerican learning platform Crehana a course to take you through the fundamentals of B2B Marketing
Join the course
“Introduction to B2B Marketing” here
Course Topics
- Marketing B2B Fundamentals
- Understanding the market and the B2B audience
- Creating objectives and strategies
- The B2B Marketing Mix
- Go to Market Strategies
SEBASTIAN
FRANCO
is an expert and strategy consultant in eCommerce and Digital Marketing.
He has worked for more than 15 years across the UK, the US and Colombia, in different roles such as Commercial Manager for consulting company Global Data and Marketing Manager for the Cannes Lions International Festival of Creativity, the largest advertising event in the world, leading different marketing projects where he worked alongside leaders of the largest advertising agencies such as Omnicom, WPP and Publicis.
Most recently as a consultant, he has dedicated himself to developing eCommerce projects, supporting projects for TikTok, working with Hispanic influencers in the USA and dedicating his knowledge in B2B Marketing for learning platform Crehana.
